There are a lot of brands out there. So what makes people become brand loyal? Small Insights is a qualitative research
consulting firm that helps discover what drives consumers to think, feel and ultimately act. By using best practices in
qualitative research, we provide unique insight into consumer thinking. Simply put, we help our clients answer the
age-old question—“what do people really want?”
Our clients include a wide variety of established consumer and business-to-business companies who realize
the importance of understanding their consumer. We specialize in moderating focus groups, in-depth interviews,
ethnography and usability studies.
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